Jonathan Stempel
(Reuters) – Levi Strauss has concluded a lawsuit accusing Italian luxury fashion brand Brunello Cucinelli of infringing its trademark rectangular pocket tag.
On Tuesday, Levy notified a federal judge in Oakland, California, that he was dismissing the case with prejudice, meaning it could not be brought again. Settlement talks began shortly after Levy filed his lawsuit in January.
Neither Levi nor its lawyers immediately responded to requests for comment. Spokeswoman Brunello Cucinelli had no comment.
Levy accused Brunello Cucinelli of selling clothing that bore “almost identical” copies of a label the denim and other clothing retailer had trademarked in 1938, and provided 14 photographs illustrating the alleged infringement.
San Francisco-based Levi has filed several lawsuits in recent years to defend its accounts, arguing that selling counterfeit products would mislead consumers and cause irreparable damage to its reputation.
Levi’s brands also include Dockers and Beyond Yoga.
The company settled similar claims against Kering (EPA:) Yves Saint Laurent and Kenzo from LVMH.
The thing is, Levi Strauss and company (NYSE:) v. Brunello Cucinelli USA Inc et al., U.S. District Court, Northern District of California, No. 24-00399.