(Reuters) – Google will begin testing search and shopping ads in its artificial intelligence-generated responses in the United States, the Alphabet-owned company said on Tuesday, days after it made a big debut of its AI Reviews feature at its annual conference. I/O.
Ads will appear in the “sponsored” section of the AI review based on the relevance of the query and information, the company said in a blog post.
Google is looking to expand its dominance beyond traditional search advertising and into new generative artificial intelligence technologies.
The company aims to boost advertising sales, the tech giant’s main source of revenue, by integrating artificial intelligence into its search engine.
Google reported a 13% increase in ad sales to $61.7 billion in the first quarter ended March 31.
The company said it will continue to test and explore new ad formats while receiving feedback from advertisers.
Last week at its I/O conference, Alphabet (NASDAQ:) showed off how it is using artificial intelligence in its business, including an advanced Gemini chatbot and improvements to its beloved search engine.