Ferrari N.V. unveiled a €395,000 ($423,000) internal combustion engine sports car designed to help the Italian manufacturer defend its industry-leading profits.
Also sold as a €435,000 Spider convertible, the 12Cilindri is inspired by Ferrari touring cars from the 1960s and is a fresh option among several sold-out cars. The two-seater demonstrates Ferrari’s ability to sell cars that cost, on average, four times as much as Ferraris. Porsche AG.
Ferrari has raised prices and benefited from the fact that its wealthy customers are less affected by inflation and high interest rates. Although the company has begun the transition to battery power, it relies primarily on its highly profitable internal combustion engine vehicles to boost profits. Presented Thursday in Miami before Formula 1 Grand Prix In the city, the latest Ferrari model is equipped with a 12-cylinder engine producing 819 horsepower.
Deliveries of the closed-roof version will begin by the end of this year, while the convertible will arrive in early 2025. A company spokesman declined to comment on how many will be produced. The car has the same cabin style as Purosangawhich Ferrari rolled out in 2022 to tap into the lucrative SUV market.
While the new range demonstrates Ferrari’s continued commitment to internal combustion engines, Ferrari CEO Benedetto Vigna began to pave the way for electrification. The Italian manufacturer from Maranello is building plant for the production of hybrid and electric vehicles it will be ready next month and plans to introduce its first all-electric vehicle in the fourth quarter of 2025.
Competition for transition is intensifying. China BID Co.. submitted 1.68 million yuan (233,450 US dollars). high performance electric vehicle in February it is intended to challenge Ferrari and Lamborghini. Although both manufacturers have released hybrid models, Lambo’s own all-electric supercar won’t arrive until 2028. At the same time, demand for electric vehicles has increased. slowdown latelyespecially in Europe.
The Ferrari F1 team will welcome the star driver Lewis Hamilton in the 2025 racing season, and its reputation for quality has helped it become the strongest luxury car. brand in the world, according to Bloomberg Intelligence.
Ferrari outperformed its peers for the second year in a row, Joel Lewington, director of credit research at Bloomberg Intelligence, said last month. “We suspect this trend will continue,” Lewington said, “as none of the concerns about the auto industry as a whole—rising prices, increasing delinquencies on subprime auto loans, and the possibility of EV investment write-offs—should trouble the Italian sports car scene.” manufacturer”.
The 1,560 kg (3,440 lb) 12Cilindri is styled like a Berlinetta – Italian for “small sedan” – with a glass roof that slopes low to the rear. The new front end design replaces the traditional headlights with a single circular band reminiscent of the Ferrari Daytona. With a top speed of over 211 mph, the car can accelerate to 100 kilometers (62 mph) in 2.9 seconds.
Ferrari said it has developed software that can vary maximum torque depending on the gear selected, giving the driver the sensation of a smooth, progressive power build-up as the gear ratio increases.
“We were inspired Gran Turismo cars from the 1950s and 1960s,” said Enrico Galliera, Ferrari’s director of marketing and commercial operations, speaking at a raucous launch event in a hangar-sized tent on the beach near the Faena Hotel. “It was important to provide a certain level of comfort because the races were 6, 12, 24 hours long.”
“This car is the perfect explanation of Ferrari,” he said. “Tradition and Innovation”.