The digital age has changed the way we live, work and communicate. Thanks to the Internet, we have access to endless information, and with the advent of social media platforms such as TikTok and X (formerly Twitter), we can now share our experiences with the world.
In fact, according to a Pew Research Center survey, 85% of Americans access the Internet daily, and 31% report going online.”almost constantly“
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Because of this, businesses love Fortune recommends and many more are adapting to new ways to reach their audiences. From social media advertising to search engine optimization, digital marketing is the key to attracting a huge number of active users of computers, phones and tablets. According to Glassdoor, average salary of a digital marketer ranges from $63,000 to $117,000, making it a lucrative career choice.
Companies like Duolingo, Abercrombie, and Fitch have exploded overnight by publishing simple videos shot on an iPhone, and it’s likely that a digital marketing expert was behind the decision to publish them. Think of a digital marketer as a person tasked with bringing a company, service, or product to consumers online.
5 Digital Marketing Training Courses
According to the Bureau of Labor Statistics, job prospects for marketing specialists and market research analysts growth expected 13% until 2032. With the help of a boot camp, you can learn the necessary skills to not just get a job, but to excel in these fields as a digital marketer in just a few months. Please note that this list is in alphabetical order.
BrainStation: Digital Marketing Training Course
BrainStation Digital Marketing Training Course consists of five modules and offers a comprehensive curriculum that covers branding and strategy, content marketing, social media marketing, search engine marketing, analytical reporting and professional development.
This program teaches students to use Mailchimp, Gmail, and Canva to create ads, blog posts, videos, podcasts, and social media on all relevant platforms, from Instagram and X to YouTube, Reddit, and Quora. The benefits of HTML, Google Ads and Google Sheets are also covered.
The boot camp culminates with a demo day, during which students demonstrate their new skills to classmates, BrainStation hiring partners, and program alumni.
Price: US$15,000–16,440
Time Commitment: Three times a week for part-time work or Monday to Friday for full-time work.
Best for: People who want to learn the basics of digital marketing and understand the tools needed to grow brands through interactive virtual classes.
pros
- Financing options
- Scholarship Options
- Live interactive virtual classes
- Part-time and full-time options
- Career support from the moment of registration
- Leave with a well-designed portfolio
- Networking opportunities with hiring partners
Minuses
- Application process
- No job guarantee
- Start dates are not permanent, so you will have to wait until positions open.
CareerFoundry: Digital Marketing Bootcamp
CareerFoundry’s online asynchronous digital marketing program is designed for help students learn to use AI effective in their marketing strategies. The course is divided into three sections that complement each other, and students learn from experienced mentors.
The first section introduces students to digital marketing and asks them to create a social media campaign. In the second section, students dive into five key projects, from email marketing campaigns to collaborating with classmates to develop a brand strategy.
Finally, the program culminates with a career preparation course in which students are paired with a career specialist who helps them build a portfolio, find a job, and create effective cover letters and interview skills.
Throughout the program, students learn to use a variety of tools, including Canva, Instagram, Google Suite, WordPress, Facebook and X. Students must be proficient in written and spoken English.
Price: US$6555–6900
Commitment of time: 15-20 hours per week to complete within 7 months or 30-40 hours per week to complete within 3-4 months.
Best for: People looking to prepare to work in junior and mid-level digital marketing positions while learning new technologies such as artificial intelligence marketing tools.
pros
- Groups start every other week on Mondays.
- Free 5-day short course to find out if a program or career path is right for you before you buy
- Networking opportunities with hiring partners
- AI Integration
- Financing options
- Job Guarantee
- Military discounts
- Career support from the moment of registration
- Additional live virtual events
- Dedicated mentor and mentor
Minuses
- No scholarship options
- No possibility of full-time training
edX: Digital Marketing Bootcamp
edX offers part-time study courses at various universities, such as the University of California at Davis, the University of Texas at Austin, and Michigan State University. The five modules are: a pre-course module on marketing fundamentals, a module on digital marketing strategy, a module on campaign and website optimization, a module on digital advertising and automation, and a module on building a portfolio after the course.
The program covers a variety of topics including branding, organic social media, conversion tracking, paid search, and developing a promotional plan. Upon completion of the program, students are eligible for a paid short-term micro-internship at Parker Dewey.
Price: Cost varies depending on school
Commitment of time: 18 weeks; 9 hours a week
Best for: Students who want to learn the basic skills of a digital marketer while earning a certificate from a prestigious university.
pros
- Live interactive virtual classes
- Internship opportunity
- Leave with a well-designed portfolio
- Financing options
- No job guarantee
- Military discounts
Minuses
- An edX bootcamp at one school may cost more than an edX bootcamp at another school.
- No possibility of full-time training
Udacity: Digital Marketing Nanodegree Program
Udacity’s Digital Marketing Mastery Program is designed for… provide students with practical experience in creating campaigns and is updated monthly to keep up with current industry trends. The program is taught by industry experts, including the former head of market research at Yahoo! and former Amazon project managers who talk to students about real-life events.
The program consists of ten courses that offer a comprehensive overview of digital marketing and deep dives into social media marketing, SEO and SEM, digital advertising, and email marketing.
Students will learn how to create successful campaigns using various tools such as Google Ads, Mailchimp and Facebook Ads. They will also learn how to use influencers for social media marketing, create keyword lists, and evaluate their target audience. Before taking this course, students are encouraged to have a basic understanding of customer acquisition funnels and user types.
Price: US$507–996.
Commitment of time: 4–6 months
Best for: People looking for a beginner’s program with personalized feedback from marketing managers, product managers and trainers.
pros
- Program Certificate
- Personalized project reviews
- Pay the cost of the training course and get access to other courses for free.
- Scholarship Opportunities
- Leave with a well-designed portfolio
- Financing options
Minuses
- No job guarantee
- No possibility of full-time training
Thinkful: Digital Marketing Training Course
Thinkful Digital Marketing Training Course designed to give students independence Study independently with part-time opportunities and flexible payment plans. The comprehensive curriculum covers everything from industry fundamentals to data-driven campaigns, email, social media marketing, and SEO techniques.
Students can participate in live video mentoring sessions, attend elective office hours, and build a strong portfolio to demonstrate their skills to employers.
Price: $5,341 prepaid tuition
Time Commitment: 3 months; selfeducation; 15–20 hours per week
Best for: People who require a holistic and comprehensive immersion, learning the fundamentals of digital marketing through interviews.
pros
- Financing options
- One-on-one mentoring with industry experts with over three years of experience.
- Unlimited interview practice
- Career support from the moment of registration
- Leave with a well-designed portfolio
Minuses
- No possibility of full-time training
- No job guarantee
Are digital marketing training courses worth it?
If you’re thinking about purchasing a digital marketing training course, CareerFoundry offers free 5-day short course to help you determine what topics, tools, and skills you’ll need as a digital marketer. Training courses tend to be more wallet- and time-friendly than traditional degrees.
Can I learn Digital Marketing in 1 year?
Most of the programs on this list can be completed on your own time, and the time commitment is less than a year. Each training course is designed to help you learn through real-life projects, lectures, and networking opportunities.
What is a Digital Marketing Training Course?
Digital Marketing bootcamps will teach you the basics of social media marketing, influencer marketing, email marketing, pay-per-click, advertising, data organization, automation, content marketing, brand strategy, and SEO and SEM. Some programs culminate in skills demonstration days, capstone projects, and career mentoring.