Stephen Nellis
(Reuters) – Adobe (NASDAQ:) said on Tuesday it plans to bring an artificial intelligence image creation tool to its Photoshop software later this year.
Adobe’s image and video editing tools are widely used by creative professionals, but they face growing competition from startups such as Microsoft-backed OpenAI, Midjourney and Stability AI, which offer services that can generate images from text prompts.
Adobe is developing its own artificial intelligence system for image generation, called Firefly, which is trained on data to which Adobe has rights to avoid claims of copyright infringement against users.
Adobe previously released image creation tools in Photoshop that can fill or expand parts of an existing image. At a conference in London on Tuesday, the company said full image creation would happen later this year using a new artificial intelligence system called Firefly Image 3.
Adobe’s primary focus is on accelerating the work of professionals using its software. The new image creation tool will have the ability to use a user-uploaded image as a reference for the overall image composition.
For example, a designer might sketch a quick scene on a napkin, take a photo of that napkin with a smartphone, and then ask Photoshop to create full-featured images in a variety of styles, says Eli Greenfield, digital technology director. media in Adobe.
“Rather than being very careful about describing what goes where and trying to make sure I’m specifying what I need and what I don’t, it’s borrowing from reference. So this is a surprisingly powerful capability,” Greenfield said.
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Adobe said a test “beta” version of the software would be available to some users on Tuesday, but did not give a date for its general availability.